Are you wondering how to increase average order value for your D2C brand? Boosting AOV doesn¡¯t always mean finding new customers¡ªsometimes it¡¯s as simple as getting existing ones to spend just a bit more. Smart strategies like increase aov ecommerce hacks¡ªbundling, flexible payments, and checkout upgrades¡ªcan dramatically shift your revenue without extra ad spend.
Why Focusing on AOV Matters
Average Order Value (AOV) reflects how much a customer spends per transaction. By choosing to increase aov, you tap into sustainable growth: earning more from each shopper without skyrocketing acquisition costs. Snapmint¡¯s insights show that enabling smart payment options like EMI on UPI can boost your AOV by 30-40%, making it a powerful lever to drive higher revenue per order.
1. Offer Split Payment & EMI on UPI
One of the simplest and most effective ways to increase aov ecommerce is by letting customers pay in parts rather than all at once. Snapmint¡¯s no-cost, cardless EMI on UPI means shoppers pay in manageable monthly chunks¡ªeven without a credit card¡ªwhich boosts comfort around higher-value purchases. Brands often see AOV jump by 30¨C40% with this approach.
Niche case examples:
- Neeman¡¯s saw a 15% rise in AOV and 18% revenue growth after enabling Snapmint EMI.
- Titan, a premium watch brand, experienced a 20% increase in AOV and 17% uplift in conversions.
2. Bundle Products & Build-Your-Own Kits
Bundling complementary products into sets¡ªlike shampoo, conditioner, and serum¡ªencourages customers to purchase more at once, raising AOV with minimal extra effort. Letting customers customize their own bundles (build-your-own kits) not only increases order value but also deepens engagement.
3. Use Tiered Deals & Free Shipping Thresholds
Strategic pricing can guide purchase behavior. Offer free shipping slightly above your current AOV¡ªfor example, ?1,999 if average is ?1,500¡ªto nudge buyers toward higher totals. Tiered discounts work similarly: spend ?2,000 for 10% off, or ?3,000 for 15% off. These incentives encourage shoppers to add more items to their carts.
4. Optimize Checkout for Frictionless Funnel
A smooth checkout reduces friction and amplifies up-sell opportunities. One-click or express checkout makes it easy for customers to add more products without hesitation. Snapmint¡¯s UPI EMI is integrated into product and cart pages, producing a 28% uplift from product detail page to cart.
Beyond payment, streamline your forms (use autofill), offer guest checkout, and show all costs upfront to avoid unpleasant surprises.
5. Upsell, Cross-Sell & Offer Freebies
Highlight complementary items on product and cart pages¡ªlike accessories, larger sizes, or premium alternatives¡ªto gently increase basket size. Personalized recommendations based on browsing behavior can be an easy lift. Additionally, offer a gift with purchase above a certain threshold (e.g., free pouch above ?2,500). It¡¯s a low-cost incentive with high perceived value.
6. Loyalty Rewards & Minimum Cart Discounts
Reward customers who hit a higher order value with loyalty perks or points multipliers. You can also provide flat discounts (e.g., ?500 off on orders over ?3,000), further stimulating larger orders while fostering repeat engagement.
7. Build Trust with Transparent, Instant EMI Options
Trust plays a key role in whether someone spends more. Snapmint¡¯s UPI EMI offers:
- Cardless, zero-document checkout with OTP-based approval (under 10 seconds)
- Clear EMI breakdowns and no hidden charges
- T+2 settlement to merchants and near-zero (under 2%) RTO rates
This transparency reduces hesitation, helps reduce cart abandonment, and supports higher average order values.
Real Results Speak Louder
- Fashion brands using Snapmint saw up to a 30% AOV uplift.
- Neemans achieved 18% revenue growth and 15% higher AOV in just a month.
- Titan gained 20% AOV growth and 17% better conversions after Snapmint¡¯s integration.
- Integrating with Razorpay Checkout delivered up to ~25% AOV increase, >10% conversion increase, and RTOs under 2%.
Final Thoughts
To effectively increase aov, especially for D2C brands, it's smarter to focus on existing customer behavior through strategic bundling, flexible payments, checkout optimization, and trust-building. Snapmint¡¯s EMI on UPI offers a powerful toolkit that converts hesitation into higher spending¡ªwithout compromising margins.
Blend smart triggers like free shipping thresholds, tiered offers, and personalized upsells with seamless checkout and cardless payment flexibility. The result? Steady, sustainable growth.
Remember, mastering how to increase average order value isn¡¯t about spending more on acquisition¡ªit¡¯s about extracting more value per conversion.
